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Moncler - We Love Winter

WeSayHi’s ‘We Love Winter’ campaign for Moncler, the French luxury skiwear brand, celebrates togetherness and warmth as a reaction to a year of isolation and distancing.

WeSayHi’s ‘We Love Winter’ campaign for Moncler, the French luxury skiwear brand, celebrates togetherness and warmth as a reaction to a year of isolation and distancing.

I worked as a 3D modeler and CGI Artist on selected shots for the Moncler “Pupazzo” film.

Working from the campaign style, I helped realise the giant, colourful pupazzo sculptures — modelling, texturing and shading assets for some shots, and integrating them into augmented live-action plates of famous locations.

My focus was on delivering polished, photoreal surfaces (the shiny, tactile look of the puppets), accurate geometry, and seamless match‑lighting so the rotating sculptures felt naturally anchored in each environment.

Key contributions

  • Role: 3D modeler & CGI Artist

  • Built high‑fidelity puppet models and finalised topology/UVs for shots I was responsible for

  • Created textures and shaders to achieve the glossy, toy‑like finish of the pupazzo

  • Look development and lighting passes to match on-set illumination and reflections

  • Integrated CG puppets into augmented live‑action plates (matchmove/placement, shadowing, practical occlusion)

  • Render management, AOVs and handoff to compositing for final shot polish