Thousands of tiny beads working hard so you
don’t have to’.
This project brought with it sunshine, smiles and bouncy beads – what’s not to love about Nike’s new running innovation ‘Joyride’!
We worked across the board to deliver campaign artwork, graphic animations and a ‘Behind The Design’ film which charts the journey of Joyride from concept to completion.
Relax and Enjoy The Ride!
Nike Art Director: Vincent Lowe
Nike Senior Designer: Adriano Furtado
Directors: Camella Kirk & Julian Gibbs
Photographer: Elaine Constantine
Lead CGI: Alex Pastor