Quite possibly the craziest basketball sneaker out there – Russell Westbrook’s signature Why Not Zer0.2.
This sneaker embodies Russell Westbrook’s style of play – a seemingly uncontrollable cycle of chaos. The sneaker appears to have a mind of its own as it twists, spins, morphs and turns the world upside down, but the whole time every move is carefully planned out. RussellWestbrook describes it as ‘owning the chaos’.
We had a lot of fun bringing this sneaker to life through 3D modelling, texturing, animating.
Production: Intro
Jordan Creative Director: Jeffrey Docherty
Jordan Creative Director: Nick Parkinson
Jordan Art Director: Cory Roberts
Director: Camella Kirk
Lead CGI Artist: Alex Pastor
Sound Design: Zelig Sound
3d Team: Joojo Mills, Dylan Mcintyre, Alex Pastor
Best Sound Design
Music+Sound Awards 2020