Product launch campaign assets for the FA20 Nike Air Zoom Next% running shoes – AlphaFly, Tempo and Tempo FlyEase.
Stills and multi-format videos, created entirely in CG, reveal the pioneering technical benefits of Nike NEXT%.
The almost transparent lightness of the upper weave and the energy converting coloured zoom pods are highlighted by a powerful sunny back light. The environment and animation sync beautifully with the rest of the Zoom family AV material.
The FlyEase is an exception due to its innovative technology. It gets its own film explaining how it enables athletes of all ages and abilities to get their shoes on and off more easily, while providing a flexible, secure fit.
Production: Intro
Art Director: Vinny Lowe
Designer: Kim Jones, Hunwoo Choi
Director: Julian Gibbs
CG lead: Alex Pastor
CG models: Intro + Hatke
Sound design: Zelig