WeSayHi’s ‘We Love Winter’ campaign for Moncler, the French luxury skiwear brand, celebrates togetherness and warmth as a reaction to a year of isolation and distancing.
Echoing the style of the main campaign, our film uses the iconic Moncler ‘pupazzo’ characters as giant colourful sculptures, locked in a floating embrace and slowly rotating above backdrops of mountains and cityscapes.
The puppets were expertly modelled and animated by our in-house 3D team and placed into cleverly augmented live action environments.
The end result is a huge celebratory statement delivering loads of giant shiny hugs from around the world. We Love Winter!
Production: Intro
Agency Creative Director: Gary Horton
Intro Director: Julian Gibbs
CG Lead: Alex Pastor
3d Team Joojo Mills, Dylan McIntyre, Alex Pastor